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Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan Into a Business

Paul Cheek

Education, work, finance & impact

Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan Into a Business

By Paul Cheek, executive director and entrepreneur in residence at the Martin Trust Center for MIT Entrepreneurship and senior lecturer in the MIT Sloan School of Management, with foreword by Bill Aulet, professor of the practice of entrepreneurship at MIT Sloan and managing director of the Martin Trust Center

Wiley · 2024

Cheek provides a hands-on, practical roadmap to get from great idea to successful company with his actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Readers will find ground-level, down-and-dirty entrepreneurial tactics - like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products - that keep young firms growing. These tactics maximize impact with limited resources.

From Summer 2024 recommended reading from MIT (MIT News). Cover image via Google Books.