Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan Into a Business
Summer 2024Wiley · 2024
Cheek provides a hands-on, practical roadmap to get from great idea to successful company with his actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Readers will find ground-level, down-and-dirty entrepreneurial tactics - like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products - that keep young firms growing. These tactics maximize impact with limited resources.