Education, work, finance & impact
Entrepreneurship: Choice and Strategy
By Erin L. Scott, senior lecturer of technological innovation, entrepreneurship, and strategic management; Scott Stern, the David Sarnoff Professor of Management of Technology and professor of technological innovation, entrepreneurship, and strategic management; and Joshua Gans
Norton Economics · 2024
Building on more than two decades of academic research with thousands of companies and MIT students, Scott, Stern, and Gans have developed a systematic approach for startup leadership. They detail four key choices entrepreneurs must make, and "four strategic approaches to find and frame opportunities."
From Summer 2025 recommended reading from MIT (MIT News). Cover image via Google Books.
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