Erin L. Scott

MIT Press · 2026

This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions.

Norton Economics · 2024

Building on more than two decades of academic research with thousands of companies and MIT students, Scott, Stern, and Gans have developed a systematic approach for startup leadership. They detail four key choices entrepreneurs must make, and "four strategic approaches to find and frame opportunities."