Reading · Summer 2024 Reading from MIT

Education, work, finance & impact

Organic Social Media: How to Build Flourishing Online Communities

By Jenny Li Fowler, director of social media strategy in the Institute Office of Communications

KoganPage · 2023

In "Organic Social Media," Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the key questions to help readers determine the best platforms to invest in, how they can streamline approval processes, and other essential strategic steps to create an organic following on social platforms.

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From Summer 2024 recommended reading from MIT (MIT News).

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