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Data Is Everybody's Business: The Fundamentals of Data Monetization

Barbara H. Wixom

Education, work, finance & impact

Data Is Everybody's Business: The Fundamentals of Data Monetization

By Barbara H. Wixom, principal research scientist at the MIT Sloan Center for Information Systems Research (MIT CISR); Leslie Owens, senior lecturer at the MIT Sloan School of Management and former executive director of MIT CISR; and Cynthia M. Beath

MIT Press · 2023

In "Data Is Everybody's Business," the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money - improving work with data, wrapping products with data, and selling information offerings - and explain when to pursue each and how to succeed.

From Summer 2024 recommended reading from MIT (MIT News). Cover image via Google Books.